I LOVE THE INTERNETS
DESIGNING, BUILDING AND SUCH

Hi again, I'm Dustin. this is my portfolio.


In September I moved to Salt Lake City to work at Struck. Prior to that I worked on the Hilton account at Organic. Earlier than THAT, at Campbell-Ewald and working for myself. I need to update the work section soon, I haven't done so since July.

This is by no means complete, but I'll be adding work slowly as I get the opportunities. If you'd like to see a list of the work I've got here, then I've compiled a list for you: SELECTED WORK.. (that I've added so far).
In case you're recently back: I added the newer work at the top.

How about some highlights?


First, there's User Generated Content, which basically equates into: people making their own stuff for your campaign, as opposed to the old way of telling people what to like.

Campbell-Ewald first utilized this approach on the HHR launch, for the HHRya portion. People could use cellphones to create movies, or signs, or little photoshop compositions as to what the letters meant to them. We ended up putting the stuff on The Tonight Show.



Later, I created the Chevy Tahoe Apprentice (yes, that one). Click on the item for the deeper dive, but the nutshell is that Chevy gave Apprentice viewers the tools to participate in their own task. Things got much bigger, obviously - but the client was very cool about it (honestly).



Next up, I guess we'll call it User Participatory Content. It's similar to the above, except that it's more story-telling than craft time. This is where your Alternate Reality Games fit in.

Funny story there: the Navy built this videogame that they needed a teaser site for (click the upcoming link for more info) - but instead of doing a standard email collection, I decided to build a real code cypher, and then, since it was a videogame, we added these secret unlockables, that would also tell a story. We called it Gorgon Box. No one thought anyone would discover, let alone get excited by it - but they really did.



This directly paved the way for Who Is Benjamin Stove: GM's foray into the big leagues of Alternate Reality Games. I was fortunate enough to be able to work on the project, but I can't take much credit for it, I was part of a much larger team, that deserve that spotlight.

Later, we created an ARGlet for Alltel in which the other wireless networks sued the company for its new myCircle plan: My Circle on Trial. While not a full ARG, it certainly engaged users and wove a nice storyline.



I've also been the digital design lead on both Alltel and Chevy, establishing style and codifying the design on brand efforts, interactive style, and Online Media.


Part of this involves pushing the envelope of interactive and creating beautiful systems. One trend you'll find through my work is aggregating complex content into creative sandboxes that allow other creative team members more latitude and a framework to build upon. While I can think at a Creative level, I like to think I can also do that at a pure Interactive one as well. I've created an Online Media CMS for Alltel that was fully skinnable, and allowed for differing animation and placement in both standard, rich media, and microsite. Other things include Interactive Showrooms for Chevy, portfolio systems for Draxhall, and even the previously mentioned Apprentice.

Even this portfolio is one: It's an agnostic XML system that will run through PHP classes allowing for easy re-skin, or if I choose later, port through to Flash.



In terms of digital video, I've been part of a team that's pushed the boundaries for years in both Online Media and websites: green-screen video, CG, dedicated webisodes, and integrated video navigation. This would later branch out on Alltel to the point that my writer partner and I would even work as a traditional team for TV spots.

At Organic, I'm the Creative Director on all the Hilton brands for the 'Demand Generation' portion of the account. Practically, this has meant a lot of online advertising (and Facebooks), but also some rather interesting forays in the social space including a good chunk of mobile work of late. That includes developing iAds as well as a full-on iPhone application. The other big thing is a dynamic advertising platform for Organic that will be the 9th Wonder of the Digital World when it launches.

This might seem unrelated, but: For the past seven yearsTEN years (amazing) , I've grown one of the biggest online community of comic fans: ComicBloc, which has grown into a full news organization with a staff of writers and editors, who all donate their time for love of the medium.
This has allowed me a unique window and extensive experience in the behavior of social groups, as well as the methods of communication: Content Management Systems, Forum software, Blogs, and community behavior.
If you think about it, you'd be hard pressed to find someone that's been involved in communities that long (before the term Social Media) even existed.

I also have a freelance web/design company, WeCantSleep, LLC, through which we take small design and programming projects to keep up on our toes (including this nifty Interactive Map for LTU, and to really avoid NOT doing anything in my spare time.

Then there's the killed projects and the new business pitches. Those are always the coolest ones, aren't they? I can't tell you about them, naturally, but that's the game. (I have worked on winning pitches for Navy, US Mint, Alltel, OnStar, and more though, FWIW)

Oh, I've interactive and web design at the College for Creative Studies for over six years now, including a sponsored class by Motorola on the future of Mobile Display, cross-department with Industrial Design a couple of years ago. Starting in 2012, I'll be teaching interactive at The University of Utah.

If you want, for some bizarre reason, look at my older work - the old portfolio is still online. It was built with Generator, so maybe you'll want to look at it for that alone.

- Thanks,
Dustin.

Oh, my resume, in case you need it.

In case you're curious: yes the site is supposed to look like this. My background is in illustration, and this is me playing with CSS div tags and layering only a couple transparent gifs to create pattern and depth. My illustration tends to be very rough, 'hand of the artist' type - and that's something I enjoy playing with in HTML - how that's reflected. Interactive programming requires a degree of polish in order to not look broken, so I find myself in non-client things trying to see how you can 'paint' in code and allow for chance and happy accidents.