A bleary-eyed coffee shop meeting with the two founders in early 2019 led to a two-year journey articulating the vision of what a different, better kind of social network could be—one built with the epidemiological end of getting people off facebook, off their phones, and back together face-to-face in the real world. Spoiler: a pandemic loomed.
An interesting decision in hiring a creative director for the first role directly influenced the polish of our fundraising materials, brand, interface, product, and marketing that led directly to fundraising success, business and user outreach and user attention.
When I left Go, it was poised for its US launch (finally) and timed for the end of Covid in July (it didn't end). 40+ employees, 7+million dollars in seed funding (including the largest ever investment led by CavAngels), the number 2 social app in New Zealand (not to mention going from 0-20k users in 6 weeks), top 10 in Australia, 4.3 rated in the app store, over-performing marketing and brand — and well-positioned to continue that success in more countries with a staffing plan, marketing campaign and 6ish months of prepped interface work.
After all this? It's still the story of a startup and still a dream of what could be.